Who are Cash Genie?

Cash Genie is a short-term loan company that’s owned and operated in the UK. It provides a same-day service in order to produce quick results, and for your convenience is a lender not a broker. Their mission is to deliver an efficient, effective and immediate lending service that exceeds customer expectations with high level customer service practice.

Generally speaking, Cash Genie is a responsible lending firm that balances profit with the imperative not to lead borrowers into cash-flow difficulties. They do however have the right to demand repayments, and this can mean things getting pretty tough when they don’t happen. Avoiding problems like these is actually very simple – just don’t borrow money that you are unable to give back, plus interest on the due date.

What Makes Cash Genie Unique?

They claim to provide a 100% transparent service so their customers know exactly what they are letting themselves in for. That way, the only surprises could be the penalties when you are unable to keep your word. They are also one of the few to openly guarantee their server security and the integrity of your data, thereby complying with the Data Protection and Consumer Protection Acts.

What’s more, they don’t just advance Payday Loans. They’re also involved in short-term loans and student loans too. They’ll soon be adding a loan calculator to their website which will further increase the transparency of their service. They make every attempt to lend responsibly – in return, all they ask is that their clients borrow responsibly too.

Loan amounts vary between £75 and £750, depending on individual circumstances, and there is usually no need to waste time posting or faxing documents either. You just complete an on-line form, and could have the answer you were hoping for in less than 30 seconds!  Overall, it seems like Cash Genie could be the one to beat.

The Down Side

There’s a downside to quick money provided in ways like this. Thirty seconds is hardly time enough to assess a borrower’s credibility, and there’s no attempt to find out whether the cash will be used wisely either. Everything depends on the maturity of the borrower, and borrowers are often in desperate straits at the time.

Another thing to look out for is the way that Cash Genie tempts you with on-going loans. The borrowing ceiling rises from £150 to the full £750 for return customers. This could mean regular and increasing debt for unwary customers, who might get better rates at banks for longer periods.

Now Hear This

Would you like to do business with a responsible lender who puts your interests first? One who is transparently honest, and never encourages you to borrow more than you can afford. If this is what you always longed for, then The Lending Well is your answer to affordable short-term lending. That’s when you need it, and as soon as you need it too.